ZNERGY® Fitness & More

ZNERGY® is a brand I created. It combines ZUMBA and Energy, with fun and movement for both body and mind at its core. In Luzern, the brand has firmly established itself in the field of group fitness over the past 6 years. Contributing factors include not only the cool workouts but also the consistent implementation of branding across online and offline communication channels.

The fusion of ZUMBA and Energy in ZNERGY® sounds like an invigorating blend!

ClientZNERGY Fitness & MoreYear2017Linkznergy.ch

BRANDING

The highlighted “Z” in the brand name in the ZNERGY® logo establishes a connection with the global brand ZUMBA. Simultaneously, the brand name ZNERGY® also allows for the inclusion of other fitness formats. The tagline “Fitness & More” keeps all options open for additional products and services. The brand name can also be interpreted as synergy, arising from the enjoyment of fitness during shared activities, leading to enhanced well-being of both body and mind

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COLOR SCHEME

The color palette, consisting of pink and blue, along with their fusion, appeals to a female target audience. Young and young-at-heart, sports enthusiasts feel drawn to the color scheme and participate in fitness workouts week after week. Especially against a white background, these colors serve as an eye-catching combination

ONLINE COMMUNICATION

Posts on Instagram, Facebook, and YouTube showcase the latest choreographies and drive traffic to the ZNERGY® website. Primarily through online communication, I attract new customers to my fitness classes. These platforms serve as effective channels for reaching potential clients and sharing exciting workout content!

MERCHANDISING

I surprise my customers at Christmas with merchandising items that feature the ZNERGY® logo. I pay attention to the stylish design of the gifts, which benefit my customers during group fitness. Guest dancers wear T-shirts from ZNERGY®.