Healthy And Safe Away From Home

The three elements red, cross and road mean that you can prepare for emergencies and stay healthy while on the move. The company trains children and adults in everyday life with courses on how to behave properly in medical emergencies or on a healthy lifestyle at work. When it came to branding, I refined the three elements graphically and consistently coordinated them stylistically. By defining and adhering to the design guidelines on all communication channels, the brand has established itself as a fixture in health care courses in Switzerland.

We have decided to maintain the existing color scheme, but with an emphasis on the color red as a symbol of attention. We have neutralized its intensity by combining it with shades of gray. We have optimized the different advertisement elements to make them more appealing to the viewer’s eye, focusing on the professionalism and reliability of the courses. The courses are theoretical but also hands-on, making the learning experience more engaging and interactive.

Having a website requires lots of planning and trials when designing the appropriate company appearance on internet. Dealing with challenges such as browser compatibilities, upgrades on platform versions and programming languages etc. I designed the best suitable option for Lui’s business that looks amazing a works perfectly for her needs.

Printed materials, as well as digital media, can catch the eye’s attention while reinforcing brand recognition. All print and web materials were designed by me on behalf of Fischer art+design, which is the name of my company.

On the right side is an example of one label that my customer can use in numerous ways. For example on her Christmas customer gifts.

Lui’s course palette is so extensive that she covers also ergonomics and wellbeing topics at work on her Health & Well-Being Workshops for Holistic Health at the Workplace and Resource-oriented Ergonomics solutions and evaluations.
Here I developed a visual campaign for her Ergonomic talks. I helped during the photoshoot, worked on the pictures and designed a layout with all the elements and text available.