Kerem Montiel Buchs, the founder and owner of KMB Cosmetics, contacted me based on a personal recommendation and commissioned me to design the logo for her startup. KMB Cosmetics specializes in natural-based facial cosmetics, and this connection to nature should be prominently communicated throughout their branding
ClientKMB CosmeticsServicesBranding / StartupLinkhttp://www.kmbcosmetics.ch
A leaf as the main component of the logo – this was the requirement of the company founder. I found what I was looking for with the Elephant Ear plant, also known as Alocacia. The large leaf with intricate veining can be easily reproduced in different sizes without losing its impact. Even a small section of the logo achieves the desired recognition effect. The company name is prominently placed below the leaf, and both elements form a cohesive unit.
The incorporation of natural elements like the Elephant Ear plant in a logo design can indeed create a memorable and distinctive brand identity.
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The rich green shade of the leaf and the company name catches attention without being intrusive. The company addition “Cosmetics” is elegantly rendered in brown-golden script, signifying refined and high-quality standards. Simultaneously, the brown represents natural beauty and groundedness.
The symbolic image of the logo is prominently visible on all printed materials, either in its entirety or as a partial representation. The business card features generous white spaces, yet it avoids feeling empty. The color green dominates all communication channels