BRANDING

A leaf as the main component of the logo – this was the requirement of the company founder. I found what I was looking for with the Elephant Ear plant, also known as Alocacia. The large leaf with intricate veining can be easily reproduced in different sizes without losing its impact. Even a small section of the logo achieves the desired recognition effect. The company name is prominently placed below the leaf, and both elements form a cohesive unit.

The incorporation of natural elements like the Elephant Ear plant in a logo design can indeed create a memorable and distinctive brand identity.

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COLOR SCHEME

The rich green shade of the leaf and the company name catches attention without being intrusive. The company addition “Cosmetics” is elegantly rendered in brown-golden script, signifying refined and high-quality standards. Simultaneously, the brown represents natural beauty and groundedness.

PRINTED MATERIALS

The symbolic image of the logo is prominently visible on all printed materials, either in its entirety or as a partial representation. The business card features generous white spaces, yet it avoids feeling empty. The color green dominates all communication channels

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