The brand

Kathrin Röösli has an affinity for roses. They symbolize comfort during difficult hours and are prominently featured in her logo. The lettering is straightforward and unadorned, reflecting humility and modesty during the transition to another state. The tagline is harmoniously aligned with the company name, providing solace amidst the emotionally charged moments of farewell.

In summary, the branding encapsulates compassion, simplicity, and a unique perspective on life’s transitions.

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Color scheme

The violet color family is evident throughout the entire logo in various shades. The color scheme is intentionally kept feminine, aiming for a delicate and empathetic feel.

WEBSITE

The tasteful photos, supported by stylish texts, hit the right note when we have to organize the farewell for our loved ones. When designing the website, the focus was on simple menu navigation. I implemented the texts and photos provided by Kathrin Röösli in a discreet website.

Packaging and merchandise

Increase the pipelines gain traction. Reach out cross sabers run it up the flag pole nor turn the ship. Cannibalize imagineer, but scope creep and this medium needs to be more dynamic, can we take this offline, nor c-suite define the underlying principles that drive decisions and strategy.

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