{"id":103170,"date":"2024-02-13T06:59:32","date_gmt":"2024-02-13T06:59:32","guid":{"rendered":"https:\/\/angelafischer.ch\/?post_type=portfolio&#038;p=103170"},"modified":"2024-05-08T19:23:51","modified_gmt":"2024-05-08T19:23:51","slug":"kmb","status":"publish","type":"portfolio","link":"https:\/\/angelafischer.ch\/de\/portfolio\/kmb\/","title":{"rendered":"KMB Cosmetics"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;0&#8243; top_padding=&#8220;0&#8243; bottom_padding=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;200135&#8243;][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;422071&#8243; css=&#8220;.vc_custom_1715196157393{padding-right: 30px !important;padding-left: 30px !important;}&#8220;][vc_row_inner limit_content=&#8220;&#8220;][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;592735&#8243;][vc_empty_space empty_h=&#8220;3&#8243; medium_visibility=&#8220;yes&#8220; mobile_visibility=&#8220;yes&#8220;][vc_single_image media=&#8220;103183&#8243; media_width_percent=&#8220;100&#8243; uncode_shortcode_id=&#8220;769449&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner limit_content=&#8220;&#8220;][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;2&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;104152&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-136269&#8243; text_size=&#8220;h3&#8243; uncode_shortcode_id=&#8220;543807&#8243;]BRANDING[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8220;324471&#8243;]A leaf as the main component of the logo \u2013 this was the requirement of the company founder. I found what I was looking for with the Elephant Ear plant, also known as Alocacia. The large leaf with intricate veining can be easily reproduced in different sizes without losing its impact. Even a small section of the logo achieves the desired recognition effect.\u00a0The company name is prominently placed below the leaf, and both elements form a cohesive unit.<\/p>\n<p>The incorporation of natural elements like the Elephant Ear plant in a logo design can indeed create a memorable and distinctive brand identity.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;0&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;746631&#8243; limit_content=&#8220;&#8220;][vc_column_inner column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;125724&#8243; back_color_type=&#8220;uncode-solid&#8220; back_color_solid=&#8220;#035642&#8243;][vc_column_text uncode_shortcode_id=&#8220;199039&#8243;]#035642[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;157184&#8243; back_color_type=&#8220;uncode-solid&#8220; back_color_solid=&#8220;#dae7da&#8220;][vc_column_text uncode_shortcode_id=&#8220;192226&#8243;]#DAE7DA[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;308370&#8243; back_color_type=&#8220;uncode-solid&#8220; back_color_solid=&#8220;#efe1c4&#8243;][vc_column_text uncode_shortcode_id=&#8220;167157&#8243;]#EFE1C4[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;162572&#8243; back_color_type=&#8220;uncode-solid&#8220; back_color_solid=&#8220;#B3995D&#8220;][vc_column_text uncode_shortcode_id=&#8220;202584&#8243;]#B3995D[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner limit_content=&#8220;&#8220;][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;2&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;104152&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-136269&#8243; text_size=&#8220;h3&#8243; uncode_shortcode_id=&#8220;122175&#8243;]COLOR SCHEME[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8220;213647&#8243;]The rich\u00a0<strong>green shade<\/strong>\u00a0of the leaf and the company name catches attention without being intrusive. The company addition \u201cCosmetics\u201d is elegantly rendered in brown-golden script, signifying\u00a0<strong>refined and high-quality<\/strong>\u00a0standards.\u00a0Simultaneously, the brown represents natural beauty and groundedness.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;2&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;204856&#8243; limit_content=&#8220;&#8220;][vc_column_inner width=&#8220;1\/2&#8243;][vc_single_image media=&#8220;103191&#8243; media_width_percent=&#8220;100&#8243; uncode_shortcode_id=&#8220;434088&#8243;][\/vc_column_inner][vc_column_inner width=&#8220;1\/2&#8243;][vc_single_image media=&#8220;103194&#8243; media_width_percent=&#8220;100&#8243; uncode_shortcode_id=&#8220;192864&#8243;][\/vc_column_inner][\/vc_row_inner][vc_single_image media=&#8220;103179&#8243; media_width_percent=&#8220;100&#8243; uncode_shortcode_id=&#8220;110853&#8243;][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;2&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;204856&#8243; limit_content=&#8220;&#8220;][vc_column_inner width=&#8220;4\/6&#8243;][vc_single_image media=&#8220;103181&#8243; media_width_percent=&#8220;100&#8243; uncode_shortcode_id=&#8220;152775&#8243;][\/vc_column_inner][vc_column_inner width=&#8220;2\/6&#8243;][vc_single_image media=&#8220;103192&#8243; media_width_percent=&#8220;100&#8243; uncode_shortcode_id=&#8220;153553&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner limit_content=&#8220;&#8220;][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;2&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;104152&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-136269&#8243; text_size=&#8220;h3&#8243; uncode_shortcode_id=&#8220;168757&#8243;]PRINTED MATERIALS[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8220;151048&#8243;]The\u00a0<strong>symbolic image<\/strong>\u00a0of the logo is\u00a0<strong>prominently visible<\/strong>\u00a0on all printed materials, either in its entirety or as a partial representation. The business card features\u00a0<strong>generous white spaces<\/strong>, yet it avoids feeling empty.\u00a0The color\u00a0<strong>green<\/strong>\u00a0dominates all communication channels[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Kerem Montiel Buchs, die Gr\u00fcnderin und Inhaberin von KMB Cosmetics, hat mich dank einer pers\u00f6nlichen Empfehlung kontaktiert und beauftragt, das Logo f\u00fcr ihr Startup zu entwickeln. Gesichtskosmetik auf nat\u00fcrlicher Basis ist die Spezialit\u00e4t von KMB Cosmetics. Diese Naturverbundenheit sollte im gesamten Branding prominent kommuniziert werden.<\/p>\n","protected":false},"author":1,"featured_media":103181,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"portfolio_category":[29,38,152],"class_list":["post-103170","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-branding","portfolio_category-design","portfolio_category-print"],"_links":{"self":[{"href":"https:\/\/angelafischer.ch\/de\/wp-json\/wp\/v2\/portfolio\/103170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/angelafischer.ch\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/angelafischer.ch\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/angelafischer.ch\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/angelafischer.ch\/de\/wp-json\/wp\/v2\/comments?post=103170"}],"version-history":[{"count":34,"href":"https:\/\/angelafischer.ch\/de\/wp-json\/wp\/v2\/portfolio\/103170\/revisions"}],"predecessor-version":[{"id":103752,"href":"https:\/\/angelafischer.ch\/de\/wp-json\/wp\/v2\/portfolio\/103170\/revisions\/103752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/angelafischer.ch\/de\/wp-json\/wp\/v2\/media\/103181"}],"wp:attachment":[{"href":"https:\/\/angelafischer.ch\/de\/wp-json\/wp\/v2\/media?parent=103170"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/angelafischer.ch\/de\/wp-json\/wp\/v2\/portfolio_category?post=103170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}